How To Be Blogged
February 19th, 2009 by cocoy-000Top Ten Things You Can Do To Get Blogged
- Build a kick ass company. You can ignore everything else in this post (although you shouldn’t) if you build an awesome web 2.0 company that solves a real problem in an efficient manner.
- Approach Bloggers Directly. Most bloggers have email and other contact information up on their site (email: editor@techcrunch, GoogleTalk:techcrunch, Skype:marrington). Use it to contact them directly with your thoughts.
- Be Persistent. We are all busy. Emails get pushed down in the inbox and forgotten. Send a reminder or two and try to get a conversation going. Don’t be defensive when you are asked hard questions.
- Start a Blog. This is important for multiple reasons. First, it is an easy way for bloggers to see what you’ve done over time. It is also a good way for bloggers to find out about new releases and milestones via your RSS feed. Most company blogs have only a few subscribers but don’t let this discourage you. Those that have subscribed are keenly interested in what you are doing. It is very likely they have a blog. Make it easy for them and they will post about you.You can also use your blog to promote bloggers who write about you. Other bloggers will see this and want to write about you too.If you don’t have a blog, you don’t even have a wallet, let alone currency. Having a blog gives you a tangible way to say thank you” to bloggers who write about you.
Encourage your employees to blog too. Go easy on the blogging policy in the early days.
- Be humble. The more humble you are, the more outstanding I assume your product is. Showmanship often equals desperation.
- Be confident. Find the right balance with humbleness. Don’t be humble to the point of mumbling or leaving important stuff out.
- Be descriptive. Tell me what your product does immediately in crisp and interesting prose that is FOA (Free Of Acronyms). FaceBook is a social networking site for college students. Pandora is a music recommendation engine. See? I need more details down the road, but give me something to hold on to before you jump into the cool way you’ve implemented ajax into the FAQs, or whatever.
- Tell a Story. Bloggers want to tell a story. Help them. Pandora is different because they break down music. Technically interesting! 60% of FaceBook’s users log in daily. wow! Writely is allowing people to visualize a world without thick clients. big story!
- Don’t hide information. Put your location, contact information, team bios, faqs, blog and other important information up on the site in an easy to find location. Don’t make bloggers look up whois information or read your terms of service (for legal jurisdiction) just to guess your location.
- Don’t be a Jerk.If someone just won’t write about you, move on to another blogger. Don’t heckle them. If someone does write about you and you don’t like what they say, deal with it by sending an email or leaving a clarifying comment. Don’t attack. Other bloggers will see it and avoid you like the plague.